Social Media Strategist

Let's write your hooks.

The better I understand your people and what you've got coming up, the sharper your hooks will be. This takes about five minutes — and the messier and more honest your answers, the better.

01The Basics

Your name

Email address

Business name

Handles + website So I can see your voice in action.

Where will these hooks be used? Pick any.

02Your People

Who are you talking to? Get specific — not "women," but "moms of toddlers who work full time."

What are they struggling with most? The thing they'd whisper, not announce.

What do they ask you over and over? DMs, comments, consults — the questions on repeat.

What do people in your world get wrong? The myth you'd love to bust.

03What You Sell

What do you offer, and what do you want more of? Bookings, orders, leads, applications…

What makes you different from others doing this?

What makes people hesitate before buying from you?

04Your Voice

How should you sound? A few words — warm, funny, expert, no-nonsense, a little spicy…

How bold are you willing to go? Some of the best hooks gently call people out.

Any words, phrases, or topics that are off-limits? Including anything your industry restricts.

05What's Working Now

Your 2–3 best-performing posts Paste the links — this tells me a lot.

Anything you expected to do well that flopped?

Topics you post about most

Hooks or accounts you love And what you like about them.

06What's Coming Up

This is the part that makes your hooks actually useful — tell me what you'll be posting about over the next couple of months and I'll build hooks you can use right away.

Launches, promos, events, or busy seasons coming up Next 60–90 days.

Content you already know you want to make

Anything else I should know?

Don't overthink it — I'll follow up if I need anything else.

Got it.

Thank you — this is exactly what I needed. 🤞

I'll dig into your account and your answers, and get your hooks over to you shortly.

If anything's missing, I'll reach out — otherwise, sit tight and I'll be in your inbox soon.

Talk soon, Rachel

Rachel Holt