Social Media Strategist

Let's build your strategy.

This is the groundwork — your point of view, your pillars and your hook system. The more honestly you answer, the sharper the whole thing gets. Takes about ten minutes.

01The Basics

Your name

Email address

Business name

Handles + website So I can see your voice in action.

02Your People

Who are you talking to? Get specific — not "women," but "moms of toddlers who work full time."

What are they struggling with most? The thing they'd whisper, not announce.

What do they ask you over and over?

What do people in your world get wrong? The myth you'd love to bust.

03What You Sell

What do you offer, and what do you want more of? Bookings, orders, leads, applications…

What makes you different from others doing this?

What makes people hesitate before buying from you?

04Your Voice

How should you sound? A few words — warm, funny, expert, no-nonsense, a little spicy…

How bold are you willing to go?

Any words, phrases, or topics that are off-limits?

05Where You Are Now

What do you post about most right now?

Your 2–3 best-performing posts Paste the links — this tells me a lot.

What's feeling hardest about content right now?

06What's Coming Up

Your point of view and pillars work best when they're pointed at something real — so tell me what's actually on the horizon.

Launches, promos, events or busy seasons Next 60–90 days.

What would make this feel completely worth it?

Anything else I should know?

Don't overthink it — I'll follow up if I need anything else.

Got it.

Thank you — this is exactly what I needed. 🤞

I'll dig into your account and your answers, and come back to you shortly with next steps.

If anything's missing, I'll reach out — otherwise, sit tight and I'll be in your inbox soon.

Talk soon, Rachel

Rachel Holt