RHRachel Holt
AboutResultsPackagesFAQ Work with me
Hi I'm Rachel — social media marketing strategist and viral hook writer. I've paused a movie to write down a hook, more than once. I've written a hook that did 23+ million views. You don't have a posting problem, you have a first-line problem. I'll tell you honestly if you don't need me yet.
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I left the marketing department for the comments section.

I watched businesses treat social media like a checkbox instead of a channel with its own physics — so I went all in on it.

I'm a strategist who loves analytics and lives for watching content go viral. It starts with your USP: the actual reason someone follows you instead of your competitor. Everything else gets built from there.

10 yrsin social media
100M+collective views
2M+followers managed
Client analytics — 7.9M views, up 575%

You're already putting in the work. It's just not landing yet.

That's rarely a posting problem. It's a positioning one.

I build the point of view, the hooks and the plan that make people stop — the kind of strategy you can see in the analytics, not just in the sales pitch.

Tell me where you're stuck. We'll start there.

Hooks
Your POV
Content pillars
Content calendars
Strategy
Content maps
Rachel working on a laptop

The numbers speak for themselves.

Real client analytics — 2,183,787 views with +5,259 net followers, 22M views up 95%, and 1,705,750 views reaching 940,858 accounts

Start where you're stuck.

Every one of these starts with a short form, so I show up already knowing your brand.

The Hook Pack
$550 one-timeor $650 / month

Best if your content is good but nobody's stopping.

  • Up to 15 custom hooks written for your audience: your topics, your voice, your offers
  • Captions to match, so the post is ready to go
  • Up to 3 ready-to-post reels: your b-roll with the hook already on it
  • Written after I audit your account and refine every hook to your voice

Monthly: delivered weekly in drops of 3-4, built around what's trending in your niche that week.

Start here →
Ongoing Support
$950 per month

Best if you want a strategist in your corner every month. This is planning and ideas, not posting.

  • Everything in the Hook Pack, monthly: hooks, captions, and ready-to-post reels
  • A monthly content calendar and content ideas built for your niche
  • A kickoff strategy call to lock in your direction
  • Feedback on your ideas before you film, plus access to me for questions during the week
  • You film and post. I handle the strategy and the plan. No posting, account management, or graphic design.
Start here →
Strategy
$1,800 one-time

Best if you have ideas but no throughline.

  • A full audit of your content + positioning
  • Your POV and niche: what you stand for and who it's for
  • Your content pillars
  • An idea bank you can pull from for months
  • Signature series ideas
  • A content map to keep everything consistent
  • The Hook Pack, baked in
Start here →

Want full-service monthly management, where I run your content end to end? Ask about availability — I take on just a few of these at a time.

Not sure which one? Tell me where you're stuck and I'll point you to the right fit — I read every one of these myself.

How it works.

You fill in a short form.

Your business, your people, and where you're actually stuck. Takes a few minutes.

I dig in.

I go through your account and your competitors myself, and work out what's genuinely landing in your space.

I build the thing you came for.

Hooks, a point of view, a content plan — written for your audience, in your voice, not a template.

You get it back quickly.

Everything's yours to use straight away, with notes on how to run it so it doesn't just sit in a folder.

We go from there.

Want more, want it monthly, want it off your plate entirely? The door's open — and it's completely fine if this was all you needed.

Before you ask.

How long does it take?

The Hook Pack is usually back with you within a few days. Strategy takes about two weeks, because I go through your account and your competitors properly before I write anything.

What do you need from me?

The short form, and honest answers in it. If you have analytics or a few posts you think went well, send those too — but you don't need anything polished to start.

Do I have to be on camera?

No. Plenty of what I write works as carousels, captions or voiceover. If you do want to be on camera, the hooks are written to be said out loud.

Do you work with my industry?

Almost certainly. I've worked across healthcare, wellness, med spa, food and drink, home and garden and B2B — and the method travels, because it starts with your audience rather than your category.

What if I'm not sure which one I need?

Tell me where you're stuck and I'll point you to the right fit. If that's the smallest package, I'll say so — and if I'm not the right person at all, I'll tell you that too.

Can I start small and add more later?

Yes, and most people do. Plenty start with hooks, see how they land, and come back for strategy when they're ready. There's no pressure either way.